A quarter of a century of brand communications and publishing.
A lifetime’s enquiry into consciousness and yoga.
About Gabs
Gabs is a purposeful communicator and a passionate advocate for creating positive change. With over two decades of experience in brand communications, alongside a career as a yoga and meditation teacher, Gabs brings a unique perspective to her work. Known for her ability to make ancient practices accessible and grounded, she combines words and wellness to shift perspectives and inspire meaningful transformation.
From an early age, Gabs was captivated by the power of words, exploring themes of awareness, flow, and connection. She pursued her love of language with a BA in English Language and Literature, later drawing on these insights in roles across publishing, advertising, and as Head of Communications for a private counter-terrorism firm, where she ensured accuracy in intelligence reporting and managed brand integrity. She then transitioned to freelance copywriting, helping brands drive change with heart, soul, and meaning.
Alongside her teaching work, Gabs continues to consult with select purposeful businesses, helping them communicate the positive impact they’re making in wellness, sustainability, or other areas of meaningful change.
Her own yoga journey deepened over years of dedicated self-practice, and she became a certified yoga teacher in 2013. In 2014, she co-founded Restful Being, a yoga nidra teacher training school, where she led all brand, marketing, and communications efforts and co-authored The Book of Rest (HQ, HarperCollins) to share accessible pathways to rest and inner peace. She is represented as an author by the Madeleine Milburn Literary and TV Agency.
Today, Gabs is also the Creative Director at Soma, the world’s first yoga mat enhanced with immersive sound-healing technology. She leads brand and content development and serves as a lead teacher on the Soma app, creating transformative experiences that blend movement, mindfulness, and sound.
Gabs’s approach is rooted in authenticity, avoiding wellness clichés and guiding clients to explore their own strength, honour their journey, and connect deeply with themselves. Her work reflects a lifelong dedication to helping others find a calm, connected presence and to guiding brands and individuals alike toward a more meaningful, wholehearted way of being.
Podcasts
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The Good Stuff
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A Need To Read
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Press
Hello! magazine, Feb 11 2021, ‘Lockdown Life lessons’ (quoted)
Telegraph, 28 Dec 2020, 'Everything getting too much?' (featured)
The Book of Rest featured in Hello! magazine.
The Book of Rest featured in Waitrose Weekend
The Book of Rest in the Mail on Sunday You magazine
The Book of Rest featured in the Evening Standard.
The Telegraph ‘I’m exhausted and stressed…’ feature on restThe Book of Rest
Samples (update coming soon)
Articles and blogs
Extract from The Book of Rest, published by HQ/HarperCollins 2019 (hardback) and 2021 (paperback)
Review of Stewart Lee’s Snowflake/Tornado tour
‘Why You Need to Give Yourself A Break’ – HQ Stories
Balance magazine “Power Down” – Embrace turning off
Yoga nidra exercise, Telegraph Health & Fitness section (print and online)
Arts and theatre reviews (archive of my writing for Oxford’s Daily Info print and web guide to events in the city)
Copy and brand communications
Stopgap Dance Company ‘About’ copy + mission and vision statements
Trickless Beauty book cover blurb
IMPACT web page for JCSOnline
TeachingTimes web page for JCSOnline
Foundation For Life (full website copy)
Riach Architects (‘About’ copy)
Restful Being (full brand identity, web design, copy)
Copywriting + branding case studies.
This section is coming soon…ish.
Client feedback.
“It looks fabulous. Wow!! It's almost certain that of the seven publications we launched there on Monday, this will be the one that most people in Cameroon will read.”
— Dr Martin Cheek, Royal Botanic Gardens, Kew
“Gabs always hits the right tone with a variety of clients and meets tight deadlines. She is a pleasure to work with and has a fresh and impactful writing style.”
— Laura Woodland, Marketing Manager