I help purposeful brands meet their wellbeing and sustainability goals and drive change through impactful messaging.
I can help you nurture your teams’ wellbeing in line with your brand’s mission and values, or set you up with the right people to help make your workspaces more sustainable and less wasteful.
I can also ensure your messaging succesfully communicates the good work you are doing, inside and out, to set you apart as a genuine force for good.
Your brand is doing good. Let’s make that clear.
This is not you: tenuous health claims, hypocritically aspirational messaging, greenwashing.
More than the right words, I give brands a captivating authenticity that stands out for being representative of a better world, where business is compassionate and responsible, and all the more successful for it.
I have a critically acclaimed ability to capture and convey seemingly intangible and indefinable features, benefits, and experiences, meaning I will ensure your copy communicates the true essence of your brand. No clichés, no fillers, no fluff.
Alongside over two decades’ experience in communications and publishing, I am a life-long student of Eastern and Western philosophy and psychology/analysis and an established yoga and meditation teacher. I use this expertise to uncover emotional hooks, reveal unseen value, and crystallise the ultimate purpose of the brands I work with.
Language can shape our experience, transform our perspective, and reveal the gold in the challenges.
Corporate wellbeing services.
I can deliver both in-person and online corporate wellbeing programmes, from weekly yoga to personal 1-1 meditation, mindfulness coaching, and on-demand guided relaxation.
There’s a great deal of flexibility and options available to you, and we can make sure we tailor something that is in line with your brand’s ethos and objectives.
Contact me to discuss your goals, and we’ll go from there.
Testimonials.
“It took Gabs no time at all to understand what we wanted to say and help us say it better.”
— Sho Shibata, Executive Producer, Stopgap Dance Company
“Gabs can turn even the most contorted analytical ruminations into concise, logical, accurate, and easily digestible information.”
— Charles McMinn, Intelligence Director, IMSL
“Gabs has a talent for turning what can be difficult-to-grasp concepts into simple, accessible prose. I would trust her wholeheartedly as a copywriter and editor, as well as the very trusted yoga and meditation teacher she is. In fact, I think it is the fact she is steeped in a more meditative and restful way of living that she is able to so clearly and authentically communicate her words.”
— Anna Barrett, Founder The Writer’s Space and former literary agent
“Gabs skilfully edited our newsletter to portray meditation and yoga in a way that helps even the most resistant to give it a try.”
- Selina Sasse, Director Prison Phoenix Trust
“Gabs has been invaluable in helping us clarify and deliver our branding. She went above and beyond to realise our vision.”
— Jonny Hirtenstein, Founder of Foundation For Life Healthcare
“Gabs quickly grasped where we were coming from and showed us where we needed to go.”
— Oliver Bridge, Architect
“Beautifully written and very accessible. I love it.”
- Esther Ekhart, founder of Ekhart Yoga, on The Book of Rest.
“…the distinctive voice of the authors is so limpid and luminous that they are almost transparent. And like a piece of music, what can one say about it? It’s beautiful.”
- Review of The Book of Rest on Goodreads
Results-focused copy that has integrity and meaning.
Effective copy delivers an inspiring story that resonates with the target audience. The right words will engage, inform, and inspire action. Crucially, they will also build trust so that your client relationships are solid and enduring.
I make it my task to uncover the most powerful, meaningful story that represents your brand and offerings. As a wellbeing expert, I apply my knowledge of what makes people feel better; what are we all looking for and how might we find it? How does your brand make life easier, more meaningful, or give us more time?
Wellbeing-focused copy for brands outside the wellness sector.
Exploring and understanding our physical and mental health is at the forefront of everyone's minds right now, and we're all looking for advice, connection, and reassurance. I help my clients get in on this conversation and make it pertinent, meaningful, and valuable to their audiences.